B2B Market
Research Blog

Welcome to the Cascade Insights B2B Market Research Blog, where we share insights from 10+ years of helping companies succeed in the B2B tech sector. We cover topics such as research methodology, understanding B2B buyers, defining your brand, and expanding your market. This blog is designed exclusively for marketers, product development teams, sales leaders, and market researchers in the B2B tech sector.

B2B Focus Groups: Aim for Alchemy, Avoid Anarchy

B2B focus group moderators need a solid understanding of both the business and technical context in order to effectively gain insight from participants.
September 2, 2019/by Isabel Gautschi

Hero’s Quest: The B2B Buyer’s Journey

Improve the B2B buyer's journey: flip the funnel, up your LinkedIn ad game, get customer feedback, leverage influencers, & more.
August 7, 2019/by Brian Surguine

Win-Loss Analysis: Is Your Sales Team Set Up To Succeed?

With our B2B win-loss analysis research experience, we have found that simple adjustments to your sales team can result in improved win rates.
May 14, 2019/by Brian Surguine

B2B Brand Research: Don’t Skip the Qual

B2B brand research requires a specifically B2B approach and upfront qualitative research before surveying larger samples of B2B buyers.
April 18, 2019/by Isabel Gautschi

The Future of Connected Health

On the B2B Revealed show, Dr. Joe Kvedar shares why the Healthspan is so much shorter than the Lifespan and why the future for Connected Health is bright.
April 3, 2019/by Sean Campbell

Win-Loss Analysis: 6 Reasons Why You’re Losing Deals

Win-loss analysis from 200+ interviews with B2B buyers. How to avoid common blunders like inflexible pricing, misguided messaging, and bad sales strategy.
January 24, 2018/by Isabel Gautschi

Are You Shouting Into The Void? Market Research Lessons For Marketing

What we learned when we market researched ourselves... and how it sharpened our B2B marketing strategy.
September 13, 2017/by Isabel Gautschi

Failure To Launch Syndrome: Do You Have The Symptoms?

After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail. Before your next B2B product launch, make sure you aren’t experiencing any of the following symptoms.
July 21, 2017/by Sean Campbell

Ageism in Tech: The Silent Career Killer

Oddly, there just doesn’t seem to be a lot of hard data out there about ageism in tech. However, we found that LinkedIn ad targeting reveals a lot.
June 21, 2017/by Sean Campbell

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