B2B Market
Research Blog

Welcome to the Cascade Insights B2B Market Research Blog, where we share insights from 10+ years of helping companies succeed in the B2B tech sector. We cover topics such as research methodology, understanding B2B buyers, defining your brand, and expanding your market. This blog is designed exclusively for marketers, product development teams, sales leaders, and market researchers in the B2B tech sector.

Big Data Ethics: Math Responsibly

Big data can be used to create a powerful supporting argument for nearly anything. It has never been more important to use math responsibly.
March 22, 2017/by Sean Campbell

B2B Market Research: 3 Steps to Recruiting a Superb Sample

When it comes to B2B studies, having the right people is just as important as asking the right questions. How to do B2B market research recruiting right.
February 21, 2017/by Sean Campbell

Customer Insights: You Need More Than Market Segmentation Data

The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it's being used for.
February 7, 2017/by Sean Campbell

Will Market Research Jobs Survive the Artificial Intelligence Revolution?

Human brilliance was once essential to professions. AI is about to change that. But "The Future of the Professions" gives hope for staying relevant.
October 3, 2016/by Sean Campbell

Key Buying Criteria: The Path to ‘Yes’

Find B2B buyers' key buying criteria to craft better messaging and product development strategies.
September 21, 2016/by Sean Campbell

In-Depth Interviews: The Answer To ‘None of The Above’

In-depth interviews (IDIs) are basically the Leatherman of B2B market research. They can reveal the context you weren't even aware of.
September 14, 2016/by Sean Campbell

Pump Up Your Partnership: 9 Questions for Your Channel

Cascade Insights presents a series of questions designed to help companies better understand their partners and improve their B2B channel strategy.
April 26, 2016/by Isabel Gautschi

After The Sale: 11 Market Research Questions for B2B Customers

You can learn a lot from competitors' customers. B2B market research questions designed to identify opportunities to win buyers back from your rivals.
March 18, 2016/by Isabel Gautschi

26 Market Research Questions for Your Competitor’s Ex-Sales Reps

Market research questions designed to uncover your competitor's sales strategies and tactics, their customers' key buying criteria, and market drivers.
October 12, 2015/by Sean Campbell

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