Lost and Founder

Rand Fishkin, the author of “Lost and Founder: A Painfully Honest Field Guide to the Startup World” joins the show today. Rand’s book is a clear and authentic view of the pain and opportunity all startup founders face.

Rand reminds us that “first-time founders, like first-time gamers, die on the first level.” Rand’s wise advice can help any kind of founder (startup, product, or team lead) get past that first level.

In This Episode

Rand’s story of transitioning from services to product offerings.
The importance of expectation setting. At a company and personal level.
Why Growth Hacks are a horrible idea.
The importance of Radical Candor
Why Rand thinks Minimally Viable Products (MVP) are a bad idea and what you should do instead.

To listen to this interview on your phone, visit the B2B Revealed show in Apple Podcasts or Google Podcasts.

As always, we’d love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or wherever you listen to podcasts. And, if you have any feedback (or would like to work with us on a podcast of your own), you can reach us at hello@cascadeinsights.com.

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Sean Campbell

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Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.