Win/Loss Analysis
Fix your pipeline and score more accounts.
Demystify losses with market research.
Just lost to an upstart that came out of nowhere? Wondering why enterprise accounts remain just out of reach?
Losing a deal is no fun, but it does present a learning opportunity. Our market research services can help you figure out how to readjust your product, marketing, and sales approaches for faster, more profitable sales.
Turn losses into wins.
Our win-loss analysis illuminates the strengths that drive your sales, weaknesses that cost deals, and how strategic readjustments can increase profits.
We can also deliver insight on your competitors such as their ideal customer profile, how they position against you, and where they are generating the most revenue.
Cascade Insights has become our go-to resource anytime we have a tough market intelligence question.
– Microsoft
Cascade Insights is on my short-list when I look for guidance on any and all topics related to competitive intelligence.
– 3M
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