Win / Loss Analysis

Identify and correct issues in the sales cycle to generate more revenue.

The Right People

The Right People for Win/Loss Study

  • Your customers.
  • Competitors’ customers.
  • The customers you want.
  • Partners.
  • Your sales team.
The Right Questions

The Right Questions for a Win/Loss Study

  • What factors do buyers consider when generating a shortlist?
  • How often does the competitor win?
  • Have competitors changed their prices or discounts?
  • Are you focusing on one-off solutions when buyers concentrate on platforms?
  • How much did price factor into the purchase decision?
  • Were partners involved in the sales process?
  • How big is the competitor’s sales team and how is it structured?
  • Are you losing deals to do-it-yourself or do-nothing?
  • How often are customers engaged with after the sale?
  • How much are customers willing to pay for support services?

Get the answers
you need.

Our B2B tech expertise gives us the context to ask
the right questions of the right people.

Win Loss Analysis

Demystify losses with a Win/Loss study

Just lost to an upstart that came out of nowhere? Wondering why enterprise accounts remain just out of reach?

Losing a deal is no fun, but it does present a learning opportunity. Our market research services can help you figure out how to readjust your product, marketing, and sales approaches for faster, more profitable sales.

Win Loss Analysis

Turn losses into wins with a Win/Loss study

Our win/loss analysis illuminates the strengths that drive your sales, weaknesses that cost deals, and how strategic readjustments can increase profits.

We can also deliver insight on your competitors such as their ideal customer profile, how they position against you, and where they are generating the most revenue.

What It’s Like To Work With Us

Cascade Insights has become our go-to resource anytime we have a tough market intelligence question.

– Microsoft

Cascade Insights is on my short-list when I look for guidance on any and all topics related to competitive intelligence.

– 3M

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