Win/Loss Analysis

Win Loss Analysis by Cascade Insights

Stop losing. Start winning.
Keep on winning.

Just lost to an upstart that came out of nowhere? Wondering why enterprise accounts remain just out of reach?

Losing a deal is no fun, but it does present a learning opportunity. Our market research services can help you figure out how to readjust your product, marketing, and sales approaches for faster, more profitable sales.

Get the answers you need. Our B2B tech expertise gives us the context to ask the right questions of the right people.

The Right
People

  • Your customers.
  • Competitors’ customers.
  • The customers you want.
  • Partners.
  • Your sales team.

The Right
Questions

Such as…

  • What factors do buyers consider when generating a shortlist?
  • How often does the competitor win?
  • Have competitors changed their prices or discounts?
  • Are you focusing on one-off solutions when buyers concentrate on platforms?
  • How much did price factor into the purchase decision?
  • Were partners involved in the sales process?
  • How big is the competitor’s sales team and how is it structured?
  • Are you losing deals to do-it-yourself or do-nothing?
  • How often are customers engaged with after the sale?
  • How much are customers willing to pay for support services?

Need answers?

Get in touch.