In a world where the mobile devices we use aren't Microsoft's and the PC is in decline, B2B services are where Microsoft is going to find its next major source of revenue. For this reason, Microsoft’s $26.2 billion purchase of LinkedIn was a really smart move.

A market research presentation shouldn't be a recitation of the findings deck. For best results, flip the readout.

In this curated tech sector news roundup: big data & political ads, CISO salaries, OpenAI, and a "botifesto."

In this episode of the B2B Market Research Podcast, CEO Sean Campbell reviews "Disrupted: My Misadventure in the Start-Up Bubble" by Dan Lyons.

Over the last decade, we’ve done projects for scores of marketing and sales leaders, product and channel managers, and C-level executives. As we looked back through our research, we began to see certain questions pop up over and over again, while others gained importance with present day events.

The lack of a professional services mentality. Kingdom building. Bad buyer personas. Unclear roles. Lame leadership. Avoid these pitfalls to keep your market research team surviving and thriving.

HubSpot wishes a book (Disrupted) was never written, cybersecurity, why experienced product managers aren't always a good bet, human error, and all about Intel in this curated tech sector news roundup.

In each Click Like An Analyst post, a Cascade Insights researcher shares a handful of links that center on a single B2B tech sector topic.

In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Cole Nussbaumer Knaflic, author of the book Storytelling with Data: A Data Visualization Guide for Business Professionals and the blog Storytelling With Data.

Here are the tech industry critiques, think-pieces, and predictions that got the Cascade Insights team sharing on Slack this week.

Only so many articles will fit in a single issue of our Read Like An Analyst newsletter. But it seemed such a shame to let the rest of our analysts’ submissions of tech industry think pieces, critiques and predictions go to waste. And so, the Click Like an Analyst series was born. Each post shares a handful of links that center on a single B2B tech sector topic.

Following the herd isn’t the best business plan. Neither is being an extreme risk-taker. Finding the right balance between playing it safe and innovation is key.

Here are the tech industry critiques, think-pieces, and predictions that got the Cascade Insights team sharing on Slack this week.

Contributors to this Article: Jacob Dittmer, Scott Swigart, Sean Campbell, Colleen Clancy and Isabel Gautschi. Like many firms, when we first started, we relied on manual means of coding and analysis for processing our qualitative findings. It’s a time-consuming task, so we were always on the lookout for any software or tool that could speed up the process.  We were lucky to find MAXQDA because it does just that.

Here are the tech industry critiques, think-pieces, predictions and opinions that got the Cascade Insights team sharing on Slack this week.

This blog post is based off a B2B Market Research podcast episode. Make Marketing Happy: Be Prepared for These Questions Listen now: Each question I will discuss was pulled straight from our database of Key Intelligence Questions. Each question in the database comes from a real-world research effort. In today’s podcast, I’m going to talk about the questions that B2B marketing leaders want market researchers and competitive intelligence teams to answer. Each question I will discuss was pulled straight from our database of Key Intelligence Questions. Each question in the database comes from a real-world research effort. Understanding Marketing Leaders Marketing leaders are one of the most frequent stakeholders in market research and competitive intelligence efforts. The thing is, their world is changing. One study shows that for B2B companies, social media spending is set to climb from 8 percent to nearly 20 percent over the next five years. Only 15 percent of these companies can quantitatively prove that that spend was a good idea. The same study showed that the number of direct reports to your average marketing manager is falling, as well as the total number of indirect reports. Basically, B2B marketing managers are having to do more with less. A few examples: CMOs will spend more in content marketing assets than they did on product marketing assets in the past. Fifty percent of companies will use cognitive computing to automate marketing and sales interactions with customers by 2020. Finally, perhaps the most telling statistic: by 2017, CMOs will outspend CIOs. With all this as a backdrop, what are the questions that marketing leaders wish they had an answer to? Your research team can help by anticipating the sort of questions marketing leaders are already asking themselves. With that in mind, here are some real questions that I bet marketing leaders ...

In this podcast episode, I’m going to discuss lessons from a book that is currently number 1 in the New York Times Best Seller list for business: Extreme Ownership: How U.S. Navy SEALs Lead and Win.

Here are the tech sector inquiries, think pieces, trends, and predictions that got the Cascade Insights team talking around the company Keurig over the last few weeks.

We've produced a number of podcasts and articles and collected an array of great stories tech sector news stories for our Read Like an Analyst roundup series.

The tech sector stories that got the Cascade Insights team talking around the company Keurig. This edition covers SaaS, Cybersecurity, Tech Titans, and Development at Enterprise Scale.

TED Talks are a lot of fun to watch. What can market researchers take from the famous TED storytelling style to make their business presentations more engaging?

In this podcast episode, Cascade Insights CEO Sean Campbell reviews a few key resources for understanding product managers.

Cascade Insights analysts’ version of procrastinating at work is to scour the web for the most important tech industry inquiries, think pieces, trends and predictions. Here is what got them talking around the company Keurig over the last few weeks.

In this podcast episode, Cascade Insights CEO Sean Campbell shares 7 tips for drawing attention to B2B market research studies.

Now that we’ve stepped into fall in the Northwest (summer starts late and runs late here), we decided to take a look at which B2B Market Research episodes and blog posts generated the most sparks this past summer.

The Read Like an Analyst series gives you a peek into the tech industry moves and countermoves that generated the most conversation around the company’s Keurig these past few weeks.