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Podcasts and the Trouble with Conversion Optimization
The podcast conversion funnel is complex. This article defines the funnel and explores optimization strategies for B2B lead generation.
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The Rebel’s Role
Lois Kelly, author of Rebels At Work: A Handbook for Leading Change From Within, shares her first-hand experiences witnessing the impact rebels can have on an organization.
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Voice-Centric Marketing
Niraj Dawar, the Professor of of Marketing at Ivey Business School, joins us to talk about the intersection of voice marketing and the world of B2B.
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Lost and Founder
Rand Fishkin, the author of “Lost and Founder: A Painfully Honest Field Guide to the Startup World” joins the show today. Rand’s book is a clear and authentic view of the pain and opportunity all startup founders face. Rand reminds us that “first-time founders, like first-time gamers, die on the first level.” Rand's wise advice can help any kind of B2B focused founder (startup, product, or team lead) get past that first level. <span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span>
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B2B Studies & Resources
B2B Educational Guides Learn the ins and outs of some common types of B2B market research, including buyer personas, brand research, thought leadership, and more. Videos Check out our YouTube channel to explore a wide range of topics within the B2B market research and B2B marketing realm within the tech space.
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The Future of Connected Health
On the B2B Revealed show, Dr. Joe Kvedar shares why the Healthspan is so much shorter than the Lifespan and why the future for Connected Health is bright.
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Have No Rules
Kevin Kruse, the author of Great Leaders Have No Rules, joins the B2B Revealed podcast today to discuss why rule-based leadership leads to failure.
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B2B Brand Research: Don’t Skip the Qual
B2B brand research requires a specifically B2B approach and upfront qualitative research before surveying larger samples of B2B buyers.
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Crisis Ready Preppers
Melissa Agnes joins the B2B Revealed show today. Melissa is an author, a crisis management strategist, and an expert in mitigating corporate risk.
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Win-Loss Analysis: Is Your Sales Team Set Up To Succeed?
With our B2B win-loss analysis research experience, we have found that simple adjustments to your sales team can result in improved win rates.
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Going Beyond Brexit: Doing Business in the UK, France, and Germany
In this episode, we discuss how Brexit will impact the world of B2B with Martina Bozadzhieva, market research Europe expert at DuckerFrontier.
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Offices For Humans
Tech office culture can receive a boost from good office design. Kristin Kelsey, an expert on office design and Design Lead at Herman Miller, tells us how.
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The Transparent Seller
In this episode, Todd Caponi explains why radical transparency is the key to rebuilding trust in B2B sales.
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Are You a Superboss?
In this episode, professor & executive coach Sydney Finkelstein explains how B2B leadership superbosses create lasting value for their companies.
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Hero’s Quest: The B2B Buyer’s Journey
Improve the B2B buyer's journey: flip the funnel, up your LinkedIn ad game, get customer feedback, leverage influencers, & more.
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Take Care of Your Data
How to fight B2B data degradation. Tips from Ruth Stevens, co-author of "B2B Data-Driven Marketing: Sources, Uses, and Results."
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Thumb-Stopper Creative
Leverage Facebook’s ad campaign feedback for great B2B marketing on Instagram and Facebook. Featuring Peter Reitano, B2B creative expert and CEO of Abacus.
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Rising to Leadership
Executive leadership coach Ron Carucci joins the show to share how executives can do better on strategy, resource allocation, and using their power.
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B2B Quant: Not Your Average Survey
Recruiting for B2B quantitative research works differently than in B2C. B2B personas change relevant roles and responsibilities far more frequently.
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B2B Focus Groups: Aim for Alchemy, Avoid Anarchy
B2B focus group moderators need a solid understanding of both the business and technical context in order to effectively gain insight from participants.
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The Answer is Still No
Having a key account take up more than 20 percent of your P/L is business suicide. Key account management means being tough. Just say no.
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The Long Game: Selling New Products
Professor Thomas Steenburgh shares new product sales research, including the importance of face-to-face, addressing organizational product fit, and more.
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Revenue Isn’t the Goal: Manage What You Can Control
Too often, B2B sales leaders focus on revenue goals when they should target sales tactics instead.
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Writing Well
B2B content writing is terrible. Josh Bernoff tells us how to write better, reduce meaningless content, and replace jargon with substance.
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Freelancers: Avoid the Boomerang
Thinking of going freelance? Brianna Caza breaks down the risks and rewards, including equal pay for women, losing office infrastructure, and even isolation.
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B2B Market Segmentation Research: Real Buyers vs. Imaginary Friends
Are you building solutions for an imaginary buyer? This happens all too often. Take the guesswork out of your B2B market segmentation strategy.
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People-Pleasing Is Not a Good Messaging Strategy
People-pleasing is safe, but it leads to poor B2B marketing strategy. Learn what you should do instead when crafting your next B2B messaging framework.
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Don’t GTM Before You’re Ready (Ignore The True Believers)
You need customer input to understand where the opportunities are (and where they aren’t) when crafting your GTM strategy.
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B2B Buyer Personas: Delete the Fluff
Too often, B2B buyer personas rely on obvious or irrelevant info. Instead, they should give real insight into key buying criteria and the buyer's journey.
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How Do Customers Really Feel About Your Product? B2B Longitudinal Research
B2B longitudinal research reveals customers’ unfiltered views about the experience of interacting with your product or service.
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Online Research Communities: Observe the B2B Buyer in their Natural Habitat
Get real-time customer reactions and capture the big picture with Online Research Communities.
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5 Clues It’s Time for Brand Research
Which of your business problems are being caused by customer brand perception? Learn the signs it’s time for brand research.