Get the best of B2B. Join Cascade Insights CEO Sean Campbell and experts in company leadership, SaaS marketing, strategic sales, and tech, as they discuss the most pressing topics in B2B. This podcast is designed exclusively for leaders in B2B marketing, sales, product management, and research.

Podcast Testimonial

I think that Sean’s podcast provides more valuable content per minute than any other management and marketing show on iTunes and Stitcher.

— Podcast Listener

Subscribe

Subscribe to B2B Revealed on Soundcloud
Subscribe to B2B Revealed on Google Play
Apple Podcasts
Subscribe to B2B Revealed on Stitcher

B2B Revealed Podcast

FEATURED PODCASTS

Sell Like The Avengers: Learning From Nic Read

Listen Now

An Open Letter To B2B Sales Leaders

Listen Now

Why You Suck at Virtual Presentations

Listen Now

PODCAST SERIES

Measuring Marketing Success

Popular and profitable are not necessarily the same thing. Learn how to gauge whether your marketing initiatives are raking in the revenue, not just the retweets.

Listen Now

Rethinking
B2B
Sales

Sales reps that don’t understand industry context lose deals. Learn what your sales team needs to know to win.

Listen Now

All Podcasts

Ageism in Tech: The Silent Career Killer

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode149-AgeismInTech.mp3"]

The data shows that in the computer games, software, and hardware industries, most employees are under age 35. Read on for more findings on ageism in tech.
June 21, 2017/by Sean Campbell
Does It Sell

Does It Sell? Content Marketing Tips

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode148-DoesItSellContentMarketingTips.mp3"]

Eight content marketing tips for measuring how effectively your content sells your product or service. Take your content from awkward to sophisticated.
June 5, 2017/by Sean Campbell

You Can’t Always Have Quant With Your Qual

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode147-QualWithoutQuant.mp3"]

Getting an appropriate number of responses to surveys for B2B tech research can be challenging. A qualitative study isn't a bad compromise.
May 17, 2017/by Sean Campbell
How Partners Are Adapting to the Cloud

How Partners Are Adapting to the Cloud

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode146-HowPartnersAreAdaptingToTheCloud.mp3"]

Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it's adapt or die. Here are eight trends to know.
May 3, 2017/by Sean Campbell

How Good Researchers Give Bad News

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode145-DeliveringBadNews.mp3"]

To avoid a shoot-the-messenger scenario, market researchers need excellent business communication skills. Deliver bad news in a constructive way.
April 19, 2017/by Isabel Gautschi
1 Million+ LinkedIn Profiles Reflect Tech Gender Gap

Gender Gap: A Look at 50 Tech Giants

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode144-GenderStudyInTech.mp3"]

Is LinkedIn ad targeting a valid source of information for company demographics? We took a closer look at the tech gender gap to find out.
April 6, 2017/by Sean Campbell

Big Data Ethics: Math Responsibly

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode143-BigDataEthicsMathWisely.mp3"]

Big data can be used to create a powerful supporting argument for nearly anything. It has never been more important to use math responsibly.
March 22, 2017/by Sean Campbell
PowerPoint Tips for Market Researchers

The Pre-Flight Checklist for Research Presentations

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode142-PreFlightForResearchFindings.mp3"]

Follow this simple checklist to avoid crashing and burning during your next market research readout. These PowerPoint tips will be a lifesaver.
March 8, 2017/by Sean Campbell
Load more