Get the best of B2B. Join Cascade Insights CEO Sean Campbell and experts in company leadership, SaaS marketing, strategic sales, and tech, as they discuss the most pressing topics in B2B. This podcast is designed exclusively for leaders in B2B marketing, sales, product management, and research.

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1 Million+ LinkedIn Profiles Reflect Tech Gender Gap

Gender Gap: A Look at 50 Tech Giants

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Is LinkedIn ad targeting a valid source of information for company demographics? We took a closer look at the tech gender gap to find out.
April 6, 2017/by Sean Campbell

Big Data Ethics: Math Responsibly

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Big data can be used to create a powerful supporting argument for nearly anything. It has never been more important to use math responsibly.
March 22, 2017/by Sean Campbell
PowerPoint Tips for Market Researchers

The Pre-Flight Checklist for Research Presentations

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Follow this simple checklist to avoid crashing and burning during your next market research readout. These PowerPoint tips will be a lifesaver.
March 8, 2017/by Sean Campbell
Market Research Recruiting: How To Get A Superb Sample

Market Research Recruiting: How To Get A Superb Sample

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When it comes to B2B studies, having the right people is just as important as asking the right questions. How to do market research recruiting right.
February 21, 2017/by Sean Campbell
Customer Insights: You Need More Than Market Segmentation Data

Customer Insights: You Need More Than Market Segmentation Data

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode140-CompetingAgainstLuck.mp3"]

The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it's being used for.
February 7, 2017/by Sean Campbell
Sales Needs A Say In Strategy

Sales Needs A Say In Strategy

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Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy.
January 17, 2017/by Sean Campbell
Qual: There's an App For That

Qual: There’s An App For That

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Will smartphones transform qualitative research methodology? Get an inside view from an expert who knows qual via smartphone inside and out.

In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell interviews Over The Shoulder Co-Founder and President Ross McLean.
January 4, 2017/by Sean Campbell

Your Favorite 2016 B2B Market Research Posts

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See our ten most popular posts of the year. Take a look back at our coverage of the buyer's journey, competitor customers, talking to the C-suite, and more.
December 13, 2016/by Isabel Gautschi
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