How to Make Praiseworthy B2B Buyer Personas
What makes B2B buyer personas different than their B2C counterparts? What are the questions that B2B buyer personas need to answer? Those questions and more are answered in this podcast episode.
Can MAXQDA Help You Do Better Research?
Contributors to this Article: Jacob Dittmer, Scott Swigart, Sean Campbell, Colleen Clancy and Isabel Gautschi. Like many firms, when we ...
What We Learned at C2C16
Earlier this week, Cascade Insights CEO Sean Campbell and Marketing Assistant Isa Gautschi ventured to sunny Arizona to attend the ...
How To Speak C-Suite: An Interview With Nic Read
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In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Nic Read, a managing partner at SalesLabs.
Read Like an Analyst: Startups 101, Data Discrimination, & The App-pocalypse
Here are the tech industry critiques, think-pieces, predictions and opinions that got the Cascade Insights team sharing on Slack this week.
Make Marketing Happy: Be Prepared for These Questions
This blog post is based off a B2B Market Research podcast episode. Make Marketing Happy: Be Prepared for These Questions Listen now: ...
B2B Book Review: Extreme Ownership – How to Apply It
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In this podcast episode, I’m going to discuss lessons from a book that is currently number 1 in the New York Times Best Seller list for business: Extreme Ownership: How U.S. Navy SEALs Lead and Win.
Read Like An Analyst: Yahoo Churns, Industry Ethics, & Hospital Hacks
Here are the tech sector inquiries, think pieces, trends, and predictions that got the Cascade Insights team talking around the ...
Top of the Charts for 2015 – Podcasts, How-To’s, and Industry News
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We've produced a number of podcasts and articles and collected an array of great stories tech sector news stories for our Read Like an Analyst roundup series.
Read Like An Analyst: 31 Stories on Titanic Mergers, SaaS, Cybersecurity, and Conference Recaps
The tech sector stories that got the Cascade Insights team talking around the company Keurig. This edition covers SaaS, Cybersecurity, Tech Titans, and Development at Enterprise Scale.
Make Your B2B Buyer Personas Rock: Tips from Adele Revella
For this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Adele about her book and her approach to analyzing buyer personas.
How to Make Your B2B Market Research Presentation TEDtastic
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TED Talks are a lot of fun to watch. What can market researchers take from the famous TED storytelling style to make their business presentations more engaging?
B2B Market Research: Product Managers as Stakeholders
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In this podcast episode, Cascade Insights CEO Sean Campbell reviews a few key resources for understanding product managers.
Read Like An Analyst: Cloud Battles, Titanic Mergers & One Hit Wonders
Cascade Insights analysts’ version of procrastinating at work is to scour the web for the most important tech industry inquiries, ...
B2B Market Research Studies: 7 Tips For Engaging Stakeholders
In this podcast episode, Cascade Insights CEO Sean Campbell shares 7 tips for drawing attention to B2B market research studies.
Read Like An Analyst: Data Dilemmas, Startups & Standouts
Cascade Insights analysts’ version of procrastinating at work is to scour the web for the most important tech industry inquiries, ...
26 Market Research Questions for Your Competitor’s Ex-Sales Reps
Market research questions designed to uncover your competitor's sales strategies and tactics, their customers' key buying criteria, and market drivers.
Are you Ready to Research the B2B Buyer’s Journey?
The buyer’s journey has already begun far before the phone rings, the email is sent or the meeting is scheduled. To fully understand these changes, companies need to drastically re-think their B2B market research strategies.
Did You See These Top B2B Market Research Posts?
Now that we’ve stepped into fall in the Northwest (summer starts late and runs late here), we decided to take ...
Win-Loss Analysis: 4 Tips for B2B Market Researchers
In this episode, Cascade Insights CEO Sean Campbell discusses the pros and cons of four recruiting techniques for B2B market researchers and CI professionals.
Read Like an Analyst: Industry Critiques of VMware, Apple, Amazon and One Hit Wonders
The Read Like an Analyst series gives you a peek into the tech industry moves and countermoves that generated the most conversation ...
How to Talk To a Software Developer: 23 Questions B2B Market Researchers Should Ask
When talking to developers, it’s important to ask the right questions.
Read Like an Analyst: Containers, Cybersecurity and Startups that Matter
The Read Like an Analyst series gives you a peek into the industry moves and countermoves that generated the most conversation around ...
B2B Market Research Study? – Don’t Hire that Panel Firm
Why do panel firms do such a poor job recruiting interview respondents for B2B market research studies?
Read Like an Analyst: Cybersecurity, Enterprise IT, and One Hit Wonders
The Read Like an Analyst series gives you a peek into the industry moves and countermoves that generated the most ...
Big Industry News? How Do World Class Analysts Respond?
During this episode, Cascade Insights’ CEO, Sean Campbell and SAP Lead Analyst Matthew Sell discuss how world class analysts respond ...
Cybersecurity: 5 Things B2B Market Researchers Need to Know
On this episode of the B2B Market Research podcast, we talk about five things B2B market researchers and competitive intelligence professionals ...
B2B Market Research Ethics: The 4 Identities – Respondent, Firm, Client, Study: B2B Market Research podcast
In this podcast, we cover ethics issues unique to the B2B market research and competitive intelligence space.
Want Stakeholder Buy-in? Tell Better Stories – Interview with Victoria Lefevers of Carbonite
Today we’re featuring an interview Sean Campbell, CEO of Cascade Insights, conducted with Carbonite‘s manager of market and competitive intelligence, Victoria Lefevers.
Bringing Agile Methodology to B2B Market Research – Interview with Discuss.IO CEO Zach Simmons – B2B Market Research Podcast
Episode #102 of the B2B Market Research Podcast [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Zach-Discuss.IO-Episode102.mp3″] During this podcast, we cover: What Agile is and what it ...
Your 10 Favorite Competitive Intelligence Podcasts: B2B Market Research podcast
What have I learned after recording 100 competitive intelligence podcasts? A lot. Here are the top ten B2B Market Research podcasts ...
How Predictive Analytics Turn Data into Insights – Interview with Author Thomas Miller
Today, we’re featuring a conversation Sean Campbell, Cascade Insights’ CEO, recently had with Thomas Miller. Thomas is a faculty member at ...
Lost a Client? Don’t Generalize from a Specific: B2B Market Research Podcast
Episode #100 of the B2B Market Research Podcast: Lost a Client? Don’t Generalize from a Specific [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode100.mp3″] During this podcast, we cover: How ...
The Evolving B2B Market: What Competitive Intelligence Pros Need to Know
The following is a summary of the key takeaways from the session Sean Campbell (Cascade Insight’s CEO) presented at the ...
Predicting Competitor Growth – 3 Tools for Analyzing the Buyer’s Journey: B2B Market Research podcast
Episode #99 of the B2B Market Research Podcast – Predicting Competitor Growth – 3 Tools for Analyzing the Buyer’s Journey. [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode99.mp3″] We ...
