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Blog Posts

Explore our customer case studies to see how we drive innovation and success in the B2B tech market."

September 7, 2014

Making Social Media Analysis Easy with NodeXL: B2B Market Research podcast

Episode 72: – Making Social Media analysis easy with NodeXL During this podcast we interview Marc Smith one of the creators of ...
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September 4, 2014

5 Tips for Making Battle Ready Battle Cards

How many “Battle Cards” does your company make?  I’m going to go out on a limb and guess “a lot.” ...
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September 1, 2014

How to Do Win-Loss the Right Way: B2B Market Research podcast

Episode 71: – How to do Win-Loss the Right way. How to get a complete picture of what’s going on out there, ...
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September 1, 2014

What you need to see on Slideshare – August 2014 Edition

These are the top Business or Technology focused presentations you need to see on slideshare this month. This month we ...
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August 23, 2014

How to Use Web Data the Right Way – 3 Tips For Success: B2B Market Research podcast

Episode 70: – How to use web data the right way – 3 tips for success How to treat data sources such ...
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July 30, 2014

That’s Why I Bought It….The Art of Effective Feature Comparison

When a business buys a license for a piece on-premise software or a cloud service they may have a number ...
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July 28, 2014

Best Technology or Business Focused Slideshare Presentations for July 2014

The following is our take on the best Slideshare presentations of the last 30 days.  With a focus on presentations ...
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July 23, 2014

5 Fundamental Truths of Competitive Intelligence Collection and Analysis: B2B Market Research podcast

Episode 69: – 5 Fundamental Truths of Competitive Intelligence Collection and Analysis During this podcast we cover Five “Fundamental Truths” from ...
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July 22, 2014

40 Years of Competitive Intelligence Expertise – Distilled…

This presentation summarizes the key takeaways from one of the best articles we’ve ever come across on competitive intelligence collection, ...
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July 16, 2014

The Ugly – Technology Companies and Competitive Intelligence: B2B Market Research podcast

Episode 68: – Technology Companies and Competitive Intelligence – The Ugly During this podcast we cover: The Ugly – What Technology ...
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June 26, 2014

Going Beyond Google: How B2B Marketers Can Gather Better Intelligence In A Big Data World – As Delivered to the Northern California Business Marketing Association – July 25th, 2014

Discover how B2B marketers can gain better competitive intelligence information via big data. Below is the presentation Sean delivered at the ...
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June 9, 2014

The Good and the Bad – B2B Technology Companies and Competitive Intelligence: B2B Market Research podcast

Episode 67: – B2B Technology Companies and Competitive Intelligence – The Good and the Bad During this podcast we cover: The ...
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June 8, 2014

Sourcing with Social Media – For Competitive Intelligence and Market Research Teams – As Presented at the SLA 2014 Conference in Vancouver, BC

Below is the presentation Sean delivered at the SLA conference in Vancouver, BC this week. If you would like to ...
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June 8, 2014

Self-Service Big Data for Competitive Intelligence – A Few Examples – SLA 2014 Conference – Vancouver, BC – CI Division

Below is the presentation Sean delivered at the SLA conference in Vancouver, BC this week. If you would like to ...
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June 5, 2014

MRA – Insights and Strategies Conference Presentation – Voice of the Competitor (VOTC): Going Beyond Google

Below is the presentation we delivered at the MRA’s Insights and Strategies conference in Chicago this week. If you would ...
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June 4, 2014

Cloudera – Customer and Partner Viewpoints

The Customer and Partner ViewPoint – Cloudera   Cloudera is respected as the 1st to market solution (i.e., unquestioned market leader ...
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May 29, 2014

TweetBinder is a solid TweetReach replacement

For quite a while now we’ve turned to TweetReach to generate quick statistics (volume, tweets per day referencing the hashtag, ...
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May 29, 2014

Mary Meeker’s – Internet Trends – 2014 – The Highlights

Mary Meeker’s Internet Trends report has become a “must read” every year for folks in the tech industry. While no ...
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May 13, 2014

Interview With Scott Brown, Qualcomm: B2B Market Research podcast

Episode 66: – Interview – Scott Brown – Qualcomm During this podcast we discuss: How a corporate librarian views competitive intelligence ...
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May 8, 2014

Slideshare Presentation – Voice of the Competitor

During this presentation you’ll learn more about Voice of the Competitor (VOTC) research. First what it is, then how it compares ...
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May 7, 2014

Tradeshow Tip – Knowing when it’s time to Go – And finding the Center Mass

Given we do a fair amount of trade show intelligence work, and I deliver a fair number of conference presentations ...
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May 7, 2014

Slideshare Version Available – Framework Fight Club – All Day Workshop – As presented at SCIP 2014

We’ve just uploaded the all day version of our Framework Fight Club workshop to Slideshare. This is the same workshop ...
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May 6, 2014

Framework Fight Club Workshop – Recap – SCIP 2014 – Conference

Yesterday I delivered the all-day version of our Framework Fight Club workshop to a packed room at the SCIP 2014 ...
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April 22, 2014

Why Investigative Recruit Matters: B2B Market Research podcast

Episode 65: – Investigative Recruit – Why it Matters During this podcast we cover: The key elements of investigative recruit. How ...
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April 17, 2014

More Fabulous Frameworks – Webinar – Slides & Recording

During the “More” Fabulous Frameworks webinar we covered: PARTS (#1) analysis from Co-opetition The use of the ERRC (#2) grid ...
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April 15, 2014

Is That Project Executable: B2B Market Research podcast

Episode 64: – Is that Project Executable? During this podcast we cover: What it means to have an executable project. Ways ...
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April 9, 2014

Crossing the Chasm – The Remix

The best ideas stand the test of time.  And clearly the ideas offered by Geoffrey Moore in his book Crossing ...
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April 1, 2014

New Tools for Human Intelligence Recruit

“Try to learn something about everything and everything about something.” – Thomas Huxley When it comes to learning something about ...
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March 31, 2014

Understanding – Voice of the Competitor (VOTC) – Research – Webinar – Slides – Recording

We recently delivered a webinar focused on understanding Voice of the Competitor (VOTC) research. During this webinar we covered how: ...
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March 20, 2014

Slides from Silicon Valley Capital Club Presentation

Below is a link to download the slides from Sean’s presentation at the Silicon Valley Capital Club on March 18th, ...
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March 3, 2014

Download – Webinar Slides & Playback – Accelerating Competitive Analysis – 5 Fabulous Frameworks

You can now download the recording and slides from our recent webinar: Accelerating Competitive Analysis: 5 Fabulous Frameworks Frameworks covered ...
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February 10, 2014

Competitive Intel Podcast – #59 – Interview – Co-Author – Big Data: A Revolution…

Episode 59: – Interview – Co-Author – Big Data: A Revolution…” For more episodes focused on competitive intelligence and market intelligence ...
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February 3, 2014

Competitive Intel Podcast – #58 – Interview – Phil Britton – Best Buy – Part 2 – CI Ethics

Episode 58: – Interview – Phil Britton – Best Buy – Part #2 – CI Ethics” For more episodes focused on ...
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January 23, 2014

Download – Webinar Slides & Playback – Accelerating Competitive Intelligence Collection – Mining Web Metrics

You can now download the slides or the recording of our recent webinar: Accelerating Competitive Intelligence Collection: Mining Web Metrics ...
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January 20, 2014

Voice of the Competitor – eBook – Download

What makes VOTC (Voice of the Competitor) research different than a typical Win-Loss study? Why is your typical Win-Loss study ...
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January 7, 2014

Inbox Education Series: Contrasting VOC research with VOCC – Voice of the Competitor’s Customers – Research

We’ve launched another Inbox Education Series.  This time focused on understanding the differences between VOC and VOCC research. Each Inbox ...
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