People-Pleasing Is Not a Good Messaging Strategy
Freelancers: Avoid the Boomerang
Writing Well
Revenue Isn’t the Goal: Manage What You Can Control
The Long Game: Selling New Products
Rising to Leadership
Thumb-Stopper Creative
Take Care of Your Data
Are You a Superboss?
The Transparent Seller
Offices For Humans
Going Beyond Brexit: Doing Business in the UK, France, and Germany
Crisis Ready Preppers
Have No Rules
Lost and Founder
Voice-Centric Marketing
The Rebel’s Role
Podcasts and the Trouble with Conversion Optimization
Alive at Work
Left Brain + Right Brain = Marketing Success
Are You Shouting Into The Void? Market Research Lessons For Marketing
Does It Sell? Content Marketing Tips
Write Right: Convincing Content
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B2B Sales Strategy: Plan Before the Rain
Don’t get complacent. B2B sellers and their leaders need to plan ahead and develop a B2B sales strategy for when times are rough.
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B2B Lead Nurturing: How to Woo Your MQLs
As a B2B marketer, your job is to guide (not push) buyers along their journey. Learn when & how to make your move for optimal lead nurturing.
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B2B Messaging Strategy: Keep It Real
Does your messaging strategy include marketing boasts you can’t back up? Don't make claims a quick Google search could easily dispel.
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B2B Sales Enablement Strategy: Shorter Proposals Win
B2B Sales Enablement Strategy: the goal of every B2B seller should be shorter, more concise, and well- thought out proposals.
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More Software Won’t Fix Your Data-Driven Marketing Strategy
Don’t forget the “strategy” part of data-driven marketing strategy. If you don’t understand your buyers’ motivations, more software won’t help you win them over.
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B2B Thought Leadership: How To Use Data Effectively
The whole point of B2B Thought Leadership is to build recognition & credibility. So make sure you’re not leveraging data in a sloppy or unethical way.
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B2B Thought Leadership Content: How to Back up Your Opinion With Facts
Position your company as an industry expert by creating B2B thought leadership content that utilizes research and data to back your opinions.
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Untrustworthy B2B Thought Leadership: 3 Red Flags To Watch Out For
Just because a B2B thought leadership piece exists does not mean that it’s credible. Watch out for these 3 red flags to signal it’s untrustworthy.
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Cascade Insights Recognized as Top Business to Work for in Oregon
Here’s Cascade Insights’ account on how we became a “top business to work for in Oregon” as a 100% remote company.
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4 Types of Bad News B2B Brand Research Delivers
Brand research can sometimes reveal bad news to good marketers. Here’s how to take the negative news and use it to improve your company’s brand.
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Video: How To Activate Your B2B Market Research Recommendations
Strong and compelling recommendations should always be included in market research findings. Here's how to activate them.
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3 Types of Market Research to Benefit Healthcare Cybersecurity Startups
Here’s how market research can help a rapidly-expanding healthcare cybersecurity startup grow in the right direction.
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4 Ways B2B Buyer Persona Research Supports the Sales Process
Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process.
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B2B Thought Leadership: Tough Times Call for a Second Opinion
B2B thought leadership is more important than ever during a tough economic period. These are our five tips for creating great thought leadership content during a downturn.
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Video: Cascade Insights Company History – What We Don’t Do
Services firms need to be able to say where they provide value and where they don't. This is our story of how we came up with that answer.
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AI Content Marketing Tools: A Supersuit for Modern Marketers
AI-based content assistants are continuing to evolve, and a marketer who fails to get used to wearing a super-suit will be left behind. Worse yet, while you’re falling behind personally, your team, company, clients, or partners will feel the pain as well.
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Generative Image AI: A Picture of B2B Marketing to Come
Generative image AI has a lot of potential uses in B2B Marketing, but only if you know how to write prompts to get the results you expect.
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SaaS Messaging and Positioning: Successful vs. Struggling
Discover what differentiates successful vs. struggling SaaS messaging and positioning, featuring real-world SaaS website examples.
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Offsite 2023
We like remote work. We like to have fun together, too — so once a year we get together for a 3-day company retreat in Oregon.
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The Secret to B2B Sales Messaging Success: Marketing-Sales Synergy
Integrating sales expertise is essential for effective B2B messaging. Here's how marketers can harness the strength of their sales teams.
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The Power of Niche Positioning for Professional Services
Niche positioning allows professional services to generate more value for their clients, deliver higher quality services, and so much more.
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Research Activation™
Act With Clarity™ When a research project is complete, it’s critical that you know what to do next. At the readout, we set you on a firm foundation to Act With Clarity™ by: Additionally, our ability to help you Act With Clarity™™ goes beyond the readout. Unlike other market research firms, our team contains a mix of researchers who deeply understand marketing and marketers who deeply understand research. This mix allows us to: Research Activation™ Services for B2B Tech After more than 15 years in the space and thousands of conversions with B2B tech buyers, we know how to help companies find and…
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Research-Backed SaaS Marketing Strategy: Your 5-Step Guide
Here’s how to incorporate research into every stage of your SaaS marketing strategy development for maximum impact.